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The major updates From Google Marketing Live in May-June 2022

The whole thing you need to know about the major updates made at this year’s by Google Marketing live in their conference.

The Google marketing live main focused on enhancements to video ads, developments in automation, and a screening of forward-looking technologies.

Here we are mentioning the outcome of the announcement this year will help you to accelerate your research on Google marketing Live.

Advancements In Automation

Lot of updates to Performance Max campaigns are rolling out throughout the year. They include:

  • A/B testing
  • Extended campaign management support in Search Ads 360 and the Google Ads mobile app
  • Capability to optimize for in-store sales
  • New data such as attribution, audience and auction insights
  • Optimization score and recommendations

Updates to insights Page

Google is introducing three new reports to the Insights Page over the coming months. They include:

  • Attribution Insights: See how your ads work together across Google planes.
  • Budget Insights: Find new chances for budget optimization.
  • Audience Insights: See show how your consumer segments are driving campaign performance.

Video Ads Updates

More Ads in YouTube Shorts

Video action campaigns and App campaigns are now showing out on YouTube Shorts worldwide.

Later this year, product feeds will start showing up on YouTube Shorts, making video ads catchier for ecommerce.

Video Ads in Google Discover

Google is discovering ways to take short video ads to Discover, which would fit in seamlessly with organic content.

Display & Video 360 Connected TV Campaigns

This year you’ll be able to apply Display & Video 360 to create CTV (Connected TV) campaigns to reach affinity, in-market, and demographic viewers across YouTube and other ad-supported connected TV apps.

Improvements To Responsive Search Ads

Google is introducing automatically created properties to responsive search ads later this year, which is intended to improve ad relevance.

This feature creates assets automatically based on content from landing pages and existing ad campaigns.

Mobile-First Layouts For Responsive Display Ads

All-new, mobile-first designs will allow you to showcase your brand on full-screen vertical ad inventory.

In addition, Google is announcing scrollable ads and videos based on your product feed.

Forward-Looking Features

Google declared a series of advertising features that it says are intended to build “resilience for the future of marketing.”

Those features include:

  • Conversion Lift Tests: Measure incremental conversions based on users and geography interest.
  • Search Lift Tests: Measure the effect of your YouTube campaigns on driving organic searches on Google and YouTube platform.
  • Google Tag: The global site tag will become the Google tag and get updated with new abilities.
  • My Ad Center: Google will introduce my ad center for users to select the types of ads they want to see more or less of.

BrandScienze is keeping eyes on all latest updates from Google and other marketing platform. We are intended to provide and experiment all new updates in market for marketing and advertising with the latest technology trends.

If you have any question in your mind you can ask it in the comment section and our team will revert it back in no time.

Highlights

This year, Google held its annual marketing session, with a spotlight on video ads, automated development, and the latest technological updates.

  • As previously stated, the majority of campaigns will take place, including A/B testing, extended campaign management assistance, and Google AdWords for mobile apps, maximizing sales in-store, updates to the insight page, which now includes video advertising, display, and video 360 connect tv campaigns in addition to attribution audience auctions.
  • Responsive search advertisements have been improved, and mobile first layouts for responsive display ads have been added.
  • As Google launched scrollable commercials and videos based on your product feed, Google introduced a series of advertising features aimed at building “resilience for the future of marketing.” Conversion lift test, search lift test, google tags, and my ad center are some of the additional features that will be implemented in the future.

Stay tuned to Brandscienze for all of the recent updates.

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