UNIQLO Marketing Strategy: Mastering The Basics to Outshine Competitors
UNIQLO a brand that resonates with the trends that never go out of fashion has an interesting story behind it. Not just the brand-building strategy but also the UNIQLO marketing strategy is something unique that helps it beat the competition. Here is how the story goes. The Genesis of UNIQLO: A Serendipitous Misspelling UNIQLO’s journey began as a Unique Clothing Warehouse, but a simple misspelling - 'C' read as 'Q' - marked the birth of...