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UNIQLO

UNIQLO Marketing Strategy: Mastering The Basics to Outshine Competitors

UNIQLO a brand that resonates with the trends that never go out of fashion has an interesting story behind it. Not just the brand-building strategy but also the UNIQLO marketing strategy is something unique that helps it beat the competition. Here is how the story goes. The Genesis of UNIQLO: A Serendipitous Misspelling UNIQLO’s journey began as a Unique Clothing Warehouse, but a simple misspelling - 'C' read as 'Q' - marked the birth of...

Exploring Red's Dominance in Agency Branding

Why do so many advertising/creative agencies use the color red in their branding?

The Power of Red in Branding Red is more than just a color; it's a statement. In the world of advertising, creative, and interactive agencies, red stands out as a popular choice for branding. Why is this? This article delves into the multifaceted reasons behind the prevalent use of red in agency branding, exploring psychological, historical, and strategic dimensions. In the world of advertising, creative and interactive agencies, red stands out as a popular choice...

Brand Scienze