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5 important Social media tips for small businesses

Social media has become an essential way for small businesses to advertise their company.

Some people are still hesitant about the effects of social media on society, but many small business owners have found it to be an invaluable tool in helping them grow their businesses.

Social media is a powerful tool for small businesses. It not only provides a means to interact with customers and other businesses but also allows people to share their products and services with the world. Some of the most popular social media platforms include Facebook, Twitter, Instagram, and Snapchat.

When used effectively, social media can help you grow from a small business to a powerful enterprise with help of your customers. If not, you could end up spending a lot of money on mediocre results. Here are some tips to help small businesses succeed in their Social Media journey :

1.  Establish a well-planned and creative strategy

In this digital era, almost everyone understands the significance a good Social Media Strategy can bring in return.

There are many ways for companies to build successful social media campaigns through various channels. But, a good plan must include content development, creative design, and real-time analytics. Its campaign should be dynamic in order to stay fresh and relevant.

The future of Social Media marketing will see more technology adoption. It will involve many different strategies like personalized ads, augmented reality, artificial intelligence chatbots, etc. Having a well-thought strategy will help your business adapt and continue growing amongst the hardest challenges too.

2.  Monitor your Competitors

Your competitors can be a prime example for you to understand the approach they use and its effect on their customers too.  It is important to monitor your competitor’s social media. This will help you to know what they are posting about or how they are promoting their products. It will also help you to analyze the success of their posts and see if there is anything you can learn from them.

Monitoring your competitor’s social media will help with updates on the latest trends in the industry, find out new products or services they offer and keep up-to-date with any changes in company policy. Taking note of their approaches and strategies can also help you develop your well-crafted strategies.

3.  Choosing the Optimal Platform

Before you start marketing on social media, you need to answer a very important question: what platform should I use?

Choosing which platform to focus your marketing efforts on can be a difficult decision. There are so many different networks with specific demographics and features that people tend to default to one or two networks and ignore other ones.

Social media platforms are not created equal. Some work much better for you and your business than others. For you understand which platform should you use depends on the industry your company is in and the demographic your customers belong to.

Suppose you have customers between 25 and 40, in this case, your best option could be Instagram or Facebook since the majority of this age group hangs out on these platforms or perhaps you have a SaaS business, in which case LinkedIn can be a good option.

So it’s important to understand your Industry and where your customers are present and then plan your next step.

4.  Have a Consistent Schedule

Planning a schedule is important for your Social Media Strategy. If you are hasty in terms of posting content on your accounts, it’ll never yield results. So you should have an optimal posting schedule.

There are many tools available on the internet such as Buffer, SproutSocial, etc which will help you in monitoring your posts and show you the best day and time for posting to get maximum engagement. Observe the time slots during which users have the highest activity and then post your contents on these slots to get the best results.

Customers who already trust your brand will be able to expect when they will be able to see your content.

5.  Linking your Website

Linking your website to your Social Media is a crucial step that not many businesses have used efficiently. As a result, they get significantly lower results than expected.

Your Social Media will always prompt potential customers to visit your website and learn more about your business every time they find your Social Media interesting. This can help you increase traffic and also the people who visit your website from your Social Media have a higher chance of becoming a permanent customer.


These are some of the tips you can use to kickstart your Social Media Journey. There are a lot more factors which you will have to consider as you keep progressing and with the constant market changes. If you are looking to get more tips and help to boost your Social Media, Contact BrandScienze today and get help from a team of experienced Brand Professionals.


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